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Marketing during the holidays: More tips and ideas for email newsletters

I received a few responses to my holiday marketing poll, with replies evenly divided between those who send fewer marketing messages during the holidays and those who hold steady. I suspect those who...

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Marketing during the holidays: Dial it up or take a break?

The holidays are an especially frantic time of year. My inbox is exploding with emails from retailers, and my Twitter stream is inundated with coupon codes. Pinterest is overrun with contests and...

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